PSA: It’s Time to Start Prepping for Amazon’s Prime Day Beauty Deals


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Okay, I don’t want to be dramatic or anything, but Amazon Prime Day might be my favorite event of the year. As a refresher, Prime Day is the two-day long shopping extravaganza that’s only available to Amazon Prime members—and it’s kinda famous for dropping some seriously good deals in the beauty space. Past year’s discounts have included 30 or 40 percent off everything from hair dryers and epilators to matte lipsticks and moisturizers. Basically, if you’re a smart beauty shopper, there’s no way you’re missing this event.

So in the spirit of getting fully prepared for Amazon Prime Day 2021, I went ahead and rounded up all the important information you’ll want to keep in mind, including the dates, the deals, and so much more. Ready to become a professional beauty shopper? Right this way.

When is Amazon Prime Day 2021?

Amazon hasn’t officially dropped the dates yet, but you can expect the two-day shopping event to go down this summer. Reminder that Prime Day 2020 was pushed back to October, so fingers crossed this year’s deals hit a little earlier. Regardless, you’ll want to go into Prime Day with a full-on game plan, which brings me to…

What are the Amazon Prime Day beauty deals this year?

Much like the date, Amazon is pretty secretive about the exact products and brands that are included in the sale. That means you’ll have to wait a bit longer to find out the best beauty deals to shop on Amazon Prime Day 2021, but if they’re anything like last year’s lineup (think: major discounts on cult-favorite hair, makeup, and skincare products), it’ll be well worth the wait. In the meantime though, keep scrolling for a few of my personal favorite picks from Prime Day 2020 (and maybe say a prayer they’ll be included this year too?!).

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This Cleansing Device

Foreo Luna 2 Facial Cleansing Brush


$139.99 (17% off)

One of the most exciting skincare deals during last year’s sale? You could snag this best-selling cleansing device for a whopping 30 percent off. And thanks to the fact that it uses gentle silicone bristles, it’s a solid pick for most skin types.


This Under-Eye Concealer

Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer

I’m always an advocate of stocking up on new makeup during Amazon Prime Day, and last year, this under-eye concealer from Maybelline New York was one of the first things I added to my cart. Like, 30 percent off an already affordable drugstore product? Yes, pls.


This Epilator

Braun Epilator Silk-Epil 9 9-579

If you’ve been looking for the right time to upgrade your at-home hair removal routine, Amazon Prime Day might be it. Last year, you could shop this super-effective epilator for 43 percent off. Not bad, right?


This Texturizing Spray

Oribe Dry Texturizing Spray

Honestly, Amazon Prime Day is kinda the perfect excuse to splurge on a luxe beauty product. Last year, one of my favorite options was this fancy texturizing spray from Oribe (which, NBD, was a full 33 percent off).


This Sensitive Skin Cream

Avène Skin Recovery Cream

Trust me: If you’ve got sensitive skin, you need this soothing moisturizer in your lineup. And considering this bb was 30 percent off during last year’s sale, you might want to go ahead and bookmark it before Prime Day 2021 hits.

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