Last week marked the unofficial anniversary of the start of the COVID-19 pandemic in the US, and it’s caused a lot of people to do some self-reflection on where they were this time last year and what’s changed for them in the months that followed. Last year was difficult, but it proved to be a tremendously hard one for business owners, many of whom had to deal with the highs and lows of entrepreneurship and leading their respective companies through a damaged economy, a racial reckoning, and one of the most polarizing elections of our lifetime.
The pandemic has also had a significant effect on the beauty industry: major beauty retailers like Sephora and Ulta were forced to temporarily close most of their locations due to safety concerns when COVID-19 cases first began to rise, and makeup sales reportedly plummeted by 52 percent while ecommerce saw a 68 percent growth in year-over-year revenue in March and April.
Needless to say, the dozens of beauty brand founders ahead have experienced their fair share of ups and downs, and as hard as it’s been to maintain professionalism and keep a clear head throughout such an unusual year, many of them remain hopeful one year later. Read ahead to see the lessons they’ve learned since the start of the pandemic.